“Design is thinking made visual.” – Saul Bass
In my multifaceted career I have established a 20-year track record of innovation and success. My diverse background includes proficiency in both digital and print marketing, and informs my approach to every creative challenge.
In the digital marketing space, I have just fulfilled a long-term contract with the Hitwise development team to bring their groundbreaking new consumer analytics platform, AudienceView to market. My role has been to update, modernize and visually transform the User Interface and powerful charting functionality, as well as provide the UX/UI design for new user-centered feature called the Profiler.
In addition, I have spearheaded dozens of high-profile Entertainment and Corporate marketing campaigns. I am an expert in Adobe Creative software on the Mac platform, committed to details and getting things “just right”, proficient in HTML/CSS, and devoted to producing pixel-perfect mockups.
I am passionate about design, typography, illustration, photography and art! I am also deeply committed to transforming the visual landscape surrounding us, both online and off, to best communicate our concepts and ideas for the future. I want to make a difference in the world, for my family, friends and society at large!
EXPERIAN / HITWISE*
UI/UX Designer Mar 2015 - Jan 2017
Provided complete UI/UX redesign of AudienceView Consumer Analytics Platform. Presented team with design options using Adobe Photoshop and PowerPoint for full color mock-ups. Created custom icons and infographics with Adobe Photoshop. Created pixel perfect specifications for developers to implement. Collaborated with developers to prepare graphics for implementation.
• Worked with global Product Teams in the US, UK and Australia on the UX/UI design for new user-centered feature called the Profiler.
• Initiated drag and drop functionality to the Segment Builder and Crosstab Report.
• Created graphic data visualization for over 200 charts.