AUDIENCEVIEW ANALYTICS PLATFORM
Global Consumer Profiling Research Tool
AudienceView Home Page | Present & 2015
The Story
In March of 2015, I joined the Experian Marketing Services development team working to bring their groundbreaking new consumer analytics platform, AudienceView to market. My assignment was to update, modernize and visually transform the User Interface and powerful charting functionality with dynamic graphics, icons and colors. AudienceView was released globally to rave reviews in Fall 2015 and with each updated release the visual transformation continues.
The Platform
Featured Skills
SEGMENT BUILDER TRANSFORMATION
Feature 1
Feature 2
Feature 3
Iconic Treatment For Data Dictionary
Replacing the Data Dictionary Text Tree structure with iconic visual color blocks provides a cleaner, more intuitive interface for the user.
AudienceView Segment Builder | Present & 2015
AUDIENCE SNAPSHOT REPORTS
Featuring vibrant graphics for data visualization
Profile Snapshot Report
Digital Snapshot Report
Melanie’s flexible approach to work and sound understanding of technologies used in software products enables her to comfortably work with diverse groups of stakeholders, from both business as well as technology sides. I highly recommend Melanie to anyone seeking excellent UI/Graphic Design services or User Experience Design services.
Harshal KapoorProduct Manager, Business Analyst, and Certified ScrumMaster®
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Custom Icons Designed
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Custom Charts Designed
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UI Elements Designed