In July of 2017, I was hired by Simmons Research to redesign and enhance the user interface and user experience of their OneView data delivery platform, which they were upgrading to be their premium data delivery platform called Simmons Insights. Once that was completed, I moved on to providing UX/UI workflows and design for new tools they are developing. 

Smart Search is the heart of the new MRI-Simmons Insights platform. This powerful consumer intelligence search engine mines through thousands of consumer behaviors and and allows users to assign attributes to different charts and reports. It also allows users to build both simple and complex segments quickly and easily without using a separate coding box.

In 2018, MRI-Simmons introduced Brand Catalyst & Sales Catalyst. Brand Catalyst is an advanced brand strategy and predictive segmentation tool. Sales Catalyst is an automated partnership exploration and audience analysis tool. They each required an entirely new approach, with user flow and visual design to support the complex, predictive technology in a simple but impactful way.