If you’re like me, you don’t have time to give every seller or service feedback when they request it. In fact, when I see “How did we do…” in the subject line of an email I automatically delete it. So I sympathize with the plight of online retailers and services who desperately want positive feedback to post on their site.
But I was still a little surprised to receive an email request for feedback from Expedia that consisted of nothing more than a smiley face and a frowny face, with the question “Happy with your United trip?” My immediate response came straight from my husband as I thought “Well who can say they’re truly happy?” The next thing that occurred to me was, what if I’m just feeling so-so about my trip? Can I click between the faces to indicate that? I have access to dozens of emoticons every time I post on Facebook. I could write Haiku in emoticons if I wanted! Have things come to such a pass that consumers are limited to happy and sad for feedback?
Admittedly, I’m only moved to leave feedback for something because it was sublime, or terrible. But still it seems demeaning to be forced into such a limited choice. Maybe I’ll go to Expedia’s website and leave them feedback about their feedback request…
