I spend so much time thinking about attracting people to the things I design that I was taken aback by the concept of ‘hostile design’ when I first heard about it. Call me a zany optimist, but I always thought of public parks as pleasant places and bus benches as making modern life more convenient. Now I find out people actually design things in public spaces to DISCOURAGE the public from using them for too long or too comfortably.

In this 99% Invisible episodeGordan Savičić and Selena Savić, co-editors of the book Unpleasant Design, point out the use of everything from sounds and lights (my favorite being housing estates in the UK that put up pink lighting, aimed to highlight teenage blemishes), to more overt physical measure such as metal spikes on benches, to keep the undesirables away. The problem with this approach is that it addresses the symptoms of the problem (like homeless people sleeping on bus benches) rather than the deeper causes of the problem. Unpleasant designs for public spaces are essentially shuffling people off to bother somebody else.

The other problem with hostile design is that metal spikes can’t make a judgement call when somebody needs help. According to 99% Invisible: “The reason we need a critical theory of unpleasant design is so we can recognize the coercion that is taking place in our public spaces. We need to know when we are replacing human interaction, nuance and empathy with hard, physical and non-negotiable solutions.”

For my part, I think we have enough hostility in our public environment already. What we need is a welcoming, inclusive public architecture, not a bench that gives us the brush off!


We all know the story of Smokey Bear, the little orphan cub who was rescued by firefighters after barely surviving a terrible forest fire. Since 1944, the Smokey Bear Wildfire Prevention campaign has been the longest-running public service advertising campaign in U.S. history. Smokey’s face and catchphrase “Remember… Only YOU Can Prevent Forest Fires” have become the iconic image for wildfire prevention in the U.S.Smokey-4

But how many people are aware of the pre-Smokey fire prevention characters? In this Atlas Obscura column, Smokey the Bear Has Nothing on These Forgotten Forest Mascots, Cara Giaimo introduces us to a wacky assortment of “spokesflora and fauna”…

  1. Woody the Log – who better to advocate for fire prevention than “a smiling, animated log”?
  2. The Guberif – firebug spelled backwards is a deadbeat, smoking insect with delusions of harmlessness!
  3. Howdy the Good Outdoor Manners Raccoon – urging children everywhere to “feed birds, protect flowers, and stop fishing in their neighbors’ streams without permission.”
  4. Johnny Horizon – environmental Marlboro Man and variety show performer.
  5. Sam Sprucetree – anti-fire and pro-logging environmentalists don’t grow on trees!
  6. Spunky Squirrel – Not your average squirrel, this one is a cool, hip-hop, fire thumping force of nature!

From 1944 through the mid ’80s, these alternate mascots battled with Smokey for supremacy over the forest fire prevention message. In the end though, Smokey smoked them all. And really, who among us is surprised? A mascot based on a cute little abandoned cub, singed but not broken, living out his life in the public view at the National Zoo? The others never had a chance.